TARGETING THE BIOLOGY NERD
All people agree that coral reefs are beautiful, but the saltwater aquarium hobby is populated by those who see beyond aesthetics. Maintaining a reef aquarium is difficult, and those who do have a tangible, monetary investment in the biology of oceans. These are people who take pride in esoteric scientific knowledge, who own and trade wild and rare corals. The marketing strategy for this event is to address the customer and use humor to tickle their inner marine biologist.
DO YOU CRAVE SEARED TUNA STEAK?
Scored and folded, this business card departs from tradition. The goal was to make it fun and memorable by providing a touch of education and humor.
DINOSAUR DETENTION
Dinosaur Detention is a teaching aid designed to help middle to high school teachers infuse education into detention or time out-like punishments. It is a pictureless booklet that uses a clever tactic to encourage students to read.
1. FICTION
Large and lively postmodern typography tempts unwilling readers to concentrate on short, action-packed stories about dinosaurs. But there’s a catch: scientific terms, intentionally sprinkled throughout the prose, prevent readers from understanding the full stories.
2. KEYWORDS
The science keywords are defined in the nonfiction sections, and readers must find the definition to fully enjoy the narratives. The idea is to gradually warm students to the prospect of digesting long form content by marrying it with fun content that is easy to digest.
3. NONFICTION
Long form typography organizes the dry, encyclopedia-like information. Hierarchy, column width, margins and page shape all work to ease reading and to prevent the reader from feeling overwhelmed.
